Bud Light sales have declined over the past three months after an influencer partnership controversy sparked boycotts so widespread, the brand lost its title of America’s No. 1 selling beer to Modelo in May.
Now, Bud Light parent company Anheuser-Busch is offering rebates of up to $15 for the Fourth of July holiday weekend in an effort to boost sales. The rebate applies to purchases of a 15-pack of Budweiser, Bud Light, Budweiser Select, or Budweiser Select 55.
While terms vary based on location, in certain areas where a 15-pack is less than $15, the beer ends up being essentially free.
“Make your Fourth of July weekend easy to enjoy,” the company says on the rebate page.
While Anheuser-Busch ran the same promotion over Memorial Day Weekend, this time around, the rebate offer is part of a broader summer campaign — which the company touted as “the biggest ever” for Bud Light — to reel back customers after months of sinking sales.
Other campaign initiatives include a concert series called the “Bud Light Backyard Tour,” digital ads featuring NFL players Travis Kelce, George Kittle, and Dak Prescott, and $10,000 weekly cash giveaways.